Advertising Your Spanish Property

Renting out your Spanish property is a business, and as with any business it must be marketed and advertised successfully to guarantee a healthy return on your investment. It can be enormously rewarding financially, but also extremely hard work.

You may own the most luxurious Spanish property on the planet, but without the right approach to advertising and marketing that property, you simply will not get the bookings you require. Good marketing skills are the doorway to success in any business, and in the property rental business there is tough competition so it is essential that you get it right.

The benefit of Internet advertising, as opposed to a classified ad, is that all the information about the property, plus photographs can be displayed on one page for less than 1 weeks rental income.

Marketing and advertising are specialised fields – not everyone has the attributes required. You will need:

* The ability to persuade people to buy your services/products.
* The imagination to find those people

People buy people before they buy products or services. If you can get a potential customer feeling good about you – you’ve cracked it. The holiday business gives you the opportunity to become involved with people from all over the world, exchanging telephone calls and emails, so definitely falls within the ‘people’ business category.

Advertising Methods for your Spanish property:

There are several different methods of advertising – newspapers, magazines or brochures for example. However the cost of a reasonably sized advertisement with photographs of your property is way beyond the budget of most holiday home owners. Even if cost was not a major consideration, would these methods reach your target audience successfully anyway?

A box ad in the holiday property section of a daily newspaper would cost in the region of £200 for a one-day appearance! That same ad with colour photographs of your home would cost nearer £20,000!! By using newspapers and glossy magazines for your Spanish property advertising, you are ignoring a much wider, highly targeted audience such as you will find with internet advertising. Effective advertising needs to reach as wide and as targeted an audience as possible.

Internet advertising offers a vast number of opportunities that are unavailable with traditional marketing methods and it’s considerably cheaper, especially when you consider what you can get for your money.

Setting up a web site advertising your property in Spain, or paying for a ‘brochure’ on a top internet holiday site is the ideal advertising medium. The address can be included on all leaflets, flyers or business cards which then gives potential clients the ability to visit your site and get a general ideal of what you are offering. However, setting up your own site does not automatically mean visitors stopping by in their thousands. An un-promoted, or badly promoted website will never be found – internet promotion is big business involving a lot of time and hard work!

People only tend to visit web sites advertising Spanish properties if they’re seriously looking for a holiday let – and a good web site will be attracting thousands of these potential clients each week. Beware of holiday sites offering cheap advertising – they may be cheap, but what is the point if they don’t bring the results you expect? Good Internet marketing companies actively promote their sites on the major search engines as well as on hundreds of other search engines around the world so you would have an excellent chance of your property being found.

You don’t even have to have special knowledge of the internet, as the advertising ‘brochure’ will be set up for you. You will be asked to provide a description of your property and the surrounding area, its facilities, a rental tariff , some photographs, and contact details. Having an email address is a real bonus as prospective customers can
reach you quickly and cheaply from anywhere in the world.

Citrus Iberia offer Spanish property internet advertising with leading internet holiday companies, in addition to a full page ad on our own sites, as part of our rental package. For more details, see our Services.